Steph Curry’s Brand Names First Ambassador

The NBA celebrity and below Armour ambassador has signed Sacramento Kings factor guard De’Aaron Fox as the first signature athlete for the Curry logo.

underneath the phrases of the multiyear deal, Fox will paintings with Curry to amplify the logo’s attain in and past the basketball area.

Ryan Drew, vice chairman and general supervisor of the Curry brand, advised WWD that the choice to signal an athlete aside from Stephen Curry become “an smooth one — he is the right addition to the Curry emblem circle of relatives because he stocks a few of the same middle values and pursuits as Stephen and Curry brand. 

in addition to product, Fox will oversee beneath Armour’s grassroots basketball and UA subsequent applications and be concerned inside the Curry Camp, where he will mentor a number of the pinnacle basketball prospects that attend the once a year event.

“i have constantly stated that my paintings at the court docket means not anything if i can’t utilize my platform to do good, and that’s why i've always admired what Stephen has performed with below Armour for the basketball and underrepresented communities,” Fox stated.

Drew could now not comment if other athletes may be signed to represent the Curry emblem within the future, saying only, “we are just getting started out — there is lots of possibility within the future to evolve Curry emblem.”

In March, below Armour named Curry president of the emblem he created with the organisation lower back in 2013 as well as an adviser to the agency as an entire. Curry has a $215 million cope with below Armour that runs via 2024.

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