Guinness named most popular beer in US while Bud Light falls

Guinness, Corona, and Heineken were the 2023 "most-liked" beers, but Bud Light fell off the top 10.

Guinness, Corona, and Heineken were approved by 58%, 53%, and 51% of Americans, respectively, 

according to YouGov, however Newsweek reported that Bud Light had slid off the top ten list and placed 15th.

The survey, which was judged by public approval between the second quarters of 2022 and 2023, found that while the proportion of Americans who “liked” Bud Light remained constant at 42%, rival beers had surged,

pushing it from ninth-most popular brand in 2022 to 14th-most popular in 2023, tied with Pabst Blue Ribbon, Miller Genuine Draft, and Miller Light.

According to Newsweek, Bud Light lost its position after being boycotted over its partnership with transgender influencer Dylan Mulvaney.

The report said that Bud Light sales decreased at the same time, with the business selling 31.3% fewer in the week ending 24 June than the previous year.

According to Circana/IRI data reported by Newsweek, Bud Light sales fell 22.8% to US$297 million in the four weeks ended 28 May 2023. This meant that Modelo Especial, which sold US$333 million in four weeks in 2023, could claim to have dethroned Bud Light as America's "number one" beer.

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