Elon Musk has blown apart Twitter since purchasing it a year ago in order to develop something altogether new.
What is now known as X is on its way to become "a single application that encompasses everything," he recently informed employees. Being the "digital town square," as he has previously defined Twitter, isn't enough.
In Musk's opinion, for X to thrive, it must compete with YouTube, LinkedIn, FaceTime, dating applications, and the entire banking system.
"We're rapidly transforming the company from what it was, Twitter 1.0, to the everything app," Musk remarked on October 26th during an internal X meeting, which The Verge attended and is publishing a full transcript of below.
The gathering was scheduled to coincide with Musk's official birthday.
During the 45-minute call, Musk, who still oversees X's product and engineering teams, did the majority of the talking.
While the purpose of the all-hands meeting was to answer questions submitted in advance by staff, he instead used the opportunity to pontificate on topics ranging from imparting bad news in meetings to the state of journalism.
So far, the process of transforming Twitter into X has been a shambles. Because of Musk's shenanigans, the company's largest advertisers have generally left in the last year; his X Premium membership hasn't taken off; the firm is still not profitable; and its valuation is falling. During the call last week, Musk, on the other hand, expressed optimism, saying at one point, "I think this is the fastest rate of innovation maybe ever for any internet company."
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