The Colorado football squad has adopted Deion Sanders' catchphrase "It's Personal" this year.
Sanders uses it as more than just a mantra. The entire Buffaloes squad now uses it as a rallying cry, enabling them.
To compete against tough opposition while rebuilding with a "Us Against The World" mentality.
As a result of Saturday's humiliating loss to Oregon at Autzen Stadium, Colorado is now 3-1 on the year.
After the game, a video surfaced of Colorado players scuffing their cleats on the Oregon "O" logo at midfield.
The Ducks later revealed video of Colorado players cursing before Saturday's game on Monday.
One of Sanders's sons, Shilo, was heard on camera shouting, "I'll beat the f— out of every one of you and your coach," while participating in the conversation. Why are you guys so tiny? We are going to finish you all off.
Unfortunately for Colorado, the Ducks defeated the Buffaloes 42-6 despite the absence of two-way superstar Travis Hunter.