After Elon Musk endorses an anti-Semitic post, X races to contain the damage.

According to internal messages, IBM, a major advertiser on X, has pulled its spending from the social media platform, and its employees are debating what to tell its other advertisers.

Less than 24 hours after Elon Musk endorsed an anti-Semitic post on X as "the actual truth" of what Jews were doing, IBM paused its advertising on the social media platform

X's CEO, Linda Yaccarino, and others scrambled to contain the fallout on Thursday.

According to internal messages obtained by The New York Times, X employees said on Thursday that they had received calls from advertisers wondering why Mr. Musk was making anti-Semitic comments and why their ads were appearing next to white nationalist and Nazi content. 

According to the messages, IBM cut about $1 million in advertising spending committed to the platform for the last three months of the year.

Ms. Yaccarino stated in a note to employees on Thursday morning that "X is a platform for everyone" and that "discrimination by everyone should STOP across the board." 

She stated that the company has been transparent about its efforts to combat antisemitism and discrimination, and that a similar message was later shared on X.

In a statement, IBM said that it "has zero tolerance for hate speech and discrimination, and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation."

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